CellC has announced this morning that new and existing customers will be able to use WhatApp for free from the 19th of October . WhatsApp will be free to all Prepaid customers on MegaBonus, which already offers customers three times the value of their recharge.
Cell C Ceo Jose Dos Sontas had this to say, “I have said before that we as mobile carriers have to embrace the over the top (OTT) players and partner with them to provide customers with added value. WhatsApp is one of the most popular OTT services on our network. We know that our customers are using it extensively to keep up with family and friends and we could not ignore the opportunity to add value.
This is just the first step in the game; we have much more planned in the social media space. We are embracing these technologies to enrich our own customers’ lives. This is yet another reason to port your number and switch to the network that offers you the most innovative products and services in the market, if you are not already on Cell C”
Brian Acton, Co-Founder of WhatsApp says, “WhatsApp is pleased to partner with Cell C as it presents this unique offering to users in South Africa. With over 600 million active users around the world, we remain focused on helping people communicate and stay connected in a way that has become a part of everyday life.”
This is excellent news from the cell network considering both Vodacom and MTN have already offered free data(zero-rated) services for their customer respectively.